Videos are dominating social media, transforming the way brands connect with their audiences. Dynamic and highly engaging, video content doesn’t just capture attention—it delivers results. 87% of marketers say video has directly boosted their sales, making it an essential tool for driving growth. [source]
Sierra Interactive
The first five reels I designed while working at Sierra Interactive as their Marketing Manager. These reels include customer testimonials and promotional clips for webinar recordings.
Tailored for organic social media, these videos were crafted to enhance engagement, build credibility through client stories, and drive interest in Sierra’s educational content.
These reels were shared to the company’s profiles on Facebook, LinkedIn, and Instagram where I also wrote post copy and managed the scheduling through HubSpot based on the content calendar.
Tools
- Canva
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Audition
- Adobe Express
- HubSpot
If you’ve spent time on social media, you’ve likely noticed the rise of vertical video formats like Instagram Reels. These short, engaging videos have become a staple across platforms, including Facebook, LinkedIn, and YouTube Shorts, as they adapt to the 9:16 aspect ratio optimized for mobile viewing.
My experience creating reels has introduced me to tools like Canva and Adobe Express, where I customize templates with company branding, video, audio, captions, and animations to connect with audiences. Vertical video is more than a trend—it’s a powerful way to tell stories and drive engagement across multiple platforms.
A sizzle reel is a short, engaging video that promotes a product, service, or person. Sizzle reels are often used in marketing, advertising, and business pitches.
SiteSpect
As Digital Marketing Manager at SiteSpect, I created a sizzle reel for a trade show where we had an exhibitor booth with a looping video display.
Using an Adobe Premiere Pro template from Envato Marketplace, I customized the video with SiteSpect’s branding. This was a cross-functional effort, collaborating with marketing, sales, and product teams to deliver the final piece on time—while managing other ongoing campaigns.
Tools
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Audition