One Source

Background check company gets new, responsive site.

Problem: Original site was built on a .NET platform that made it challenging for the non-developer to update simple text or content. Work had to be outsourced which was costly. The site was not responsive, navigation was disorganized, and call to actions were missing.

Narrative: I joined One Source as their first EVER Marketing Manager. My job was to bring in prospective clients. Unfortunately, their website was way past due on getting an update. I had previously dappled with WordPress at a previous company and felt this was the perfect opportunity to venture into a complete website overhaul. Luckily, they supported this and I was very fortunate they gave me a lot of autonomy over this project.

Solution: I moved the site to WordPress which had an easier interface to work with and could be managed internally which provided cost-savings and avoided delays in developer turnaround time. By applying a premium WordPress theme (Enfold), organizing the pages and menu, the website had a clean look that was easy to navigate.

Deliverables:

• User Experience
• Visitor Journey
• Lead Generation

Results:

• Website: Cut bounce rate nearly in half, dropping from 50% to 23%.
• Email: Achieved a 22% open rate and a 3% click-through rate.
• Social Media: Boosted clicks by 31% over the previous month’s engagement.