NBDC Business Awards

Nebraska Business Development Center | 2021 Business Awards

The Nebraska Business Development Center (NBDC) at the University of Nebraska at Omaha (UNO) and a department of the College of Business Administration has an annual celebration honoring the winners of the NBDC Business Awards. The awards recognize NBDC clients who demonstrated business success through job creation and sustainability, sales growth, successful government contracting, innovation in product or service offerings, and other business achievements.

Narrative: For 2021, NBDC had three award winners. In an effort to share their stories, NBDC outsourced video production to create three videos that would allow the client/award winner to tell their story and highlight the services that NBDC provided them to be successful.

The project involved an omnichannel marketing approach. The videos would be shared across email, social media and the NBDC website. Along with the outsourced client videos, including an opening remarks video, closing remarks video, and debuting the 2020 NBDC Annual Report on the NBDC website.

The week of March 15-19, NBDC would debut a new video each week via email, social media and on the website. Emails were scheduled to send each day at 8:00 am. The audience included university staff, economic development, partners, state legislature, state government, and NBDC subscription lists.

I tested Facebook’s Premiere function for debuting the videos each day. This feature automatically adds a post to the company page timeline. Followers can opt-in to get notified when the video premieres. For LinkedIn and Twitter, I scheduled the posts with links to the Youtube videos. All videos premiered at 8:00 am.

For the opening and closing remarks videos, I used Premiere Pro to trim, splice, and add audio and transitions to Zoom recordings to make them appear more polished.

Result: The campaign reached thousands of people with various levels of engagement and was deemed a success.

The emails averaged a 39.25% open rate. And an average click-through rate of 16.62%.

Social media activity was completely organic with zero paid advertising. 27 posts were published from HubSpot: 7 Facebook clicks; 16 Twitter clicks; 21 Linkedin clicks. Using Facebook’s Premiere feature, which was not calculated by HubSpot, saw an average Reach of 2047 and an average Engagement of 278.

The website page we directed visitors to saw an increase in traffic with an average of 14 views during this week.

Project Highlights