Case Studies
It is possible the links shared on this portfolio may become broken at any time. I have no control over web pages being removed or modified at the discretion of the company. Click the images below to see the screenshot of the web page at the time of publishing.
Narrative: The above are writing samples I have authored or edited. When crafting case studies, I feel the number one objective is to get inside the mind of the audience or reader. What do they want to know? How does the product or service solve a problem or address a pain point? What were the results to show the ROI of the product or service? By answering these questions, I can write a compelling story that highlights the product or service showing successful results.
To avoid the TL;DR, I design case study web pages into formatted sections so it’s quick to absorb:
- Background
- Pain Point/Problem
- Solution
- Results
- Call to Action
It’s likely the reader (lead) will click on other linked case studies on the website. By establishing a format for each case study, the lead will see a familiar pattern during their buyer’s journey. This structured format reinforces the value of the product/service to help move the lead through the funnel.
Project Highlights
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Case Study Best Practices
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Research
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Interviews
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Image Optimization
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CMS
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Content Management
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Editorial Calendar
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SEO
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Omnichannel Marketing
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