Video Reels
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Post-Webinar Marketing Campaign
Webinar: “Micro-Famous in 3 Months: The Real Estate YouTube Ad Formula You Need” In my role at Sierra Interactive, I developed an integrated, multi-channel post-webinar marketing campaign playbook (SOP) to maximize the value of Sierra’s webinars. The playbook was designed to extend audience engagement, drive lead generation, and repurpose the webinar content across multiple channels.…
Blogs and News Releases
Blog Posts and News Releases The links shared on this portfolio may become broken at any time. I have no control over web pages being removed or modified at the discretion of the employer. Sierra Interactive Announces Integration with Fello to Boost Seller Lead Generation How to Use YouTube Advertising for Real Estate: A Guide…
Alpha Phi Phoenix Alumnae Community Website
Sorority alumnae community unveils new website. Problem: No website presence. The community relied on social media (specifically Facebook) to share news and events. Not everyone is on social media. Narrative: The newly appointed alumnae officers identified the need for a robust plan to revitalize the local chapter. Fortunately, the chapter had some money saved up.…
Email Marketing
Email Marketing Email marketing is a digital marketing strategy that uses email to communicate directly with a target audience. It involves sending newsletters, promotional campaigns, transactional emails, and automated workflows to engage, inform, nurture, and convert subscribers into customers. It’s a cost-effective way to build relationships, drive sales, and retain customers while measuring performance with…
Case Studies
Case Studies Case Study: Weyco Group Case Study: Vintage Cellars Case Study: Sweetwater It is possible the links shared on this portfolio may become broken at any time. I have no control over web pages being removed or modified at the discretion of the company. Click the images below to see the screenshot of the…
Webinar Recordings
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SiteSpect Optimization Planning Guide
SiteSpect Optimization Planning Guide Ebook created for SiteSpect for planning optimization, A/B testing and experimentation for companies looking to improve the digital customer experience. Adobe Creative CloudCopywritingPage Layout
Social Media
Social Media Content Marketing The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy. Considerations for effective social media marketing: Stay abreast of the image sizes for…
Display Ads
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