Jen Decker

Sierra Interactive is a real estate technology platform that develops software for lead generation, IDX websites, CRM, marketing automation, and lead management. Sierra Interactive sells its product to real estate teams and brokerages.

• Drove strategy for content creation, email marketing, and social media, contributing to $6.2M in Annual Recurring Revenue in deal pipeline.

• Developed and launched a post-webinar strategy playbook with lead-generation content distributed via website, email, and social media, achieving a 6.2% average CTR.

• Optimized website Solutions pages by analyzing data from Hotjar and Semrush to refine copy, graphics, and CTA placement across four roll-out phases, improving the customer journey.

• Managed social media accounts and posting schedule, achieving 3% month-over-month follower growth.

• Implemented targeted email campaigns in HubSpot, optimizing segmentation, copy, and testing, boosting click-through rates by 8%.

• Produced targeted copy and high-impact assets for email, social, blogs, landing pages, sales enablement and website.

SiteSpect is a leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties.

• Executed digital, SEO content, email, and social media campaigns to drive brand awareness and revenue growth for SaaS company.
• Collaborated across departments (sales, product, customer success) to set KPIs and create an ICP, aligning communication and branding strategies.
• Launched targeted email marketing strategies in HubSpot using segmented buyer personas and time zone scheduling, boosting click-through rates by 34%.
• Organized and facilitated webinars, managing all aspects from planning to promotion across channels.
• Led content production, covering blog posts, graphics, trade materials, videos, and case studies.
• Optimized over 130 website pages, resulting in a 30% increase in CTRs.

The Nebraska Business Development Center (NBDC) is a nonprofit program of the University of Nebraska at Omaha that provides free consulting to entrepreneurs and supports business growth across Nebraska through initiatives like the Small Business Development Center, APEX Accelerator, and SourceLink® Nebraska.

• Developed and executed digital marketing strategies to increase awareness, aligning with grant guidelines for NBDC programs.
• Implemented inbound marketing via HubSpot across social media, email, and web channels, enhancing engagement.
• Managed and updated websites for five NBDC programs across multiple CMS platforms, ensuring a consistent user experience.
• Launched subscriber growth campaign through website, email, and social media forms, achieving 2% annual list growth.
• Analyzed and reported digital campaign performance, identifying new growth strategies to improve outreach impact.

PrintOvations, a locally owned Omaha print and design company, provides high-quality, end-to-end solutions, including design, printing, promotional products, screen printing, and embroidery.

• Led website migration from GoDaddy to WordPress, optimizing SEO for new pages and managing the website tech stack, including hosting, domain, plugins, and theme updates.
• Executed inbound marketing strategies to boost brand awareness, driving growth in email subscribers, social media followers, and organic traffic.
• Directed graphic design projects, overseeing the creative process, proofing, and vendor management for print-ready files.
• Engaged with local networking groups to expand brand visibility and foster community partnerships.
• Managed marketing team operations, including recruitment, training, coaching, and performance evaluations to strengthen team effectiveness.

One Source, a PBSA-accredited background screening company, provides comprehensive pre-employment screening solutions to organizations nationwide, offering fast turnaround times, competitive pricing, and customized services.

• Directed strategic B2B marketing campaigns for the HR industry, driving targeted outreach and engagement.
• Redesigned website with a premium WordPress theme, managing hosting, domain, plugins, and Google Analytics; optimized 500+ pages, reducing bounce rate from 50% to 23%.
• Led email marketing strategies, list segmentation, and automation to accelerate lead conversion in the sales funnel.
• Boosted social media followers by 70% through organic campaigns, enhancing brand visibility.
• Developed high-impact content (blogs, client guides, trade show signage) and collaborated cross-functionally to create thought-leadership pieces for ICPs.
• Established Salesforce CRM procedures, automations, and workflows to improve data integrity, efficiency, and lead attribution tracking.
• Oversaw PPC campaigns in Google Ads, increasing visibility and driving qualified traffic.
• Managed recruitment, training, and development of the marketing team, ensuring high performance and goal alignment.

Omaha Steaks is the largest direct-to-consumer manufacturer, marketer, and distributor of premium beef, seafood, poultry, and more in the United States.

• Responsible for design of direct mail, web graphics and internal marketing materials.
• Participated in conceptualization meetings designed to generate new ideas through discussion and to develop ideas into viable projects or print promotions.
• Collaborated with marketing managers to develop new, creative concepts for each project.
• Made creative decisions concerning graphics, copy, artwork and photography.

nSightful is a digital advertising and data marketing firm helping companies acquire new customers and grow revenue.

• Managed marketing campaigns and messaging including email drip campaigns and Salesforce CRM management.
• Managed editorial calendar: blogging and social media posts (Facebook, LinkedIn and Twitter).
• Responsible graphic design: graphics for use in print, web, email campaigns and social media.
• Managed external communications: sales RFPs, BBB Integrity Award submission, and press releases.
• Tech stack administrator for Salesforce CRM, Act-On, and WordPress.