I’m always striving to learn new things when it comes to digital marketing. As technology changes and new marketing channels surface, I know the importance of continuing education. I immerse myself into learning new products and tools that will help me be a better marketer.
Profile
Over 10 years of managing projects while adhering to time and budget constraints.
Solid understanding of the sales funnel and buying process.
Content marketing expert experienced with lead-generating campaigns.
Experienced in print design, copywriting and digital marketing.
Team player accustomed to deadline-driven environments.
Excellent written and verbal communication skills.
Professional collaboration with vendors, clients and key personnel within the industry.
Passionate problem solver and concept development guru.
Work Experience
October 2021-July 2023
SiteSpect | Digital Marketing Manager
- Executed digital marketing, SEO content, email and social media marketing campaigns to promote brand awareness and brand revenue-focused activities for SaaS company.
- Collaborated across sales, product, and customer success teams to define Key Performance Indicators (KPIs), assess buyer personas to create an Ideal Customer Profile (ICP). This effort aimed to ensure uniform communication, campaigns, and branding strategies.
- Implemented new global email marketing strategies using buyer persona list segmentation and time zone sends in HubSpot. Increased average click-through-rates by 34%.
- Facilitated webinars: planning, scheduling, marketing, hosting, recordings, and distributed through marketing channels.
- Used Trello for project management/editorial calendar: blog posts, copywriting, graphics, slide decks, trade show materials, ebooks, videos, case studies, and use cases.
- Applied SEO to over 130 sitespect.com pages in WordPress. Over 30% increase in click-through-rates.
- Managed partners, agencies and print vendors to procure content curation on time and on budget.
- Measured and tracked performance of marketing initiatives and reported to leadership on weekly basis.
July 2018-November 2021
Nebraska Business Development Center | Communications Manager
- Responsible for developing and executing digital communication, marketing & outreach strategy to expand awareness while adhering to the strict guidelines of the grants that fund NBDC programs.
- Implemented inbound marketing methodology by utilizing HubSpot to include social media marketing, email marketing, and website traffic.
- Maintained website across five unique NBDC programs using multiple Content Management Systems (CMS).
- Created a subscriber campaign through signup forms on website, email and social channels. 2% average email list growth year after year.
- Directed content curation to include blogs, ebooks, press releases, webinars, and audio/video.
- Managed paid social advertising to expand reach and drive conversions for webinar registrations.
- Responsible for measuring and reporting on the performance of all digital marketing campaigns and brainstorming new and creative growth strategies.
January 2017-July 2018
PrintOvations | Co-Owner/VP Marketing Operations
- Migrated website from GoDaddy to WordPress and applied SEO to new pages.
- Responsible for website tech stack: hosting, domain registrar, WordPress plugins, and theme updates.
- Owned inbound marketing strategies to increase brand awareness to increase email list growth rate, social media followers and organic traffic.
- Directed creative process for graphic design services and assist with print-ready files: proofing, editing, and proof approval process, and vendor management.
- Participated in outreach with local networking groups: CenterSphere, Omaha Chamber of Commerce, Millard Business Association, West O Chamber of Commerce,
- Managed marketing team’s recruitment, training, coaching, performance assessments, and daily operations.
May 2015-December 2016
One Source The Background Check Company | Marketing Manager
- Directed strategic B2B marketing campaigns targeting the human resource industry.
- Redesigned company website using premium WordPress theme: managed hosting, domain registrar, Google Analytics, vetted WordPress Plugin developer, and created 500+ optimized pages. Decreased bounce rate from 50% to 23%.
- Led email strategies, list segmentation and automation to improve the velocity of leads through the sales funnel.
- Increased social media followers by 70% through organic social media campaigns.
- Produced content: blogs, copywriting, graphic design, client guides, flyers/brochures, and trade show signage.
- Implemented Salesforce CRM procedures and oversaw training to ensure data hygiene and to track lead attribution.
- Created Salesforce automations and workflows for better efficiency and reduction in human error.
- Cross-functional collaboration to develop thought-leadership to produce compelling content targeting ICP.
- Implemented Pay-Per-Click (PPC) campaigns in Google Ads.
- Managed marketing team’s recruitment, training, coaching, performance assessments, and daily operations.
October 2014-May 2015
Omaha Steaks – Omaha Creative Group | Graphic Designer
- Responsible for design of direct mail, web graphics and internal marketing materials.
- Participated in conceptualization meetings designed to generate new ideas through discussion and to develop ideas into viable projects or print promotions.
- Collaborated with marketing managers to develop new, creative concepts for each project.
- Made creative decisions concerning graphics, copy, artwork and photography.
October 2012-February 2014
nsightful (formerly CAS, Inc.) | Marketing Coordinator
- Managed marketing campaigns and messaging including email drip campaigns and Salesforce CRM management.
- Managed editorial calendar: blogging and social media posts (Facebook, LinkedIn and Twitter).
- Responsible graphic design: graphics for use in print, web, email campaigns and social media.
- Managed external communications: sales RFPs, BBB Integrity Award submission, and press releases.
- Tech stack administrator for Salesforce CRM, Act-On, and WordPress.
Skills
Education
HubSpot Academy
SEO Certification
Inbound Marketing Certification
Content Marketing Certification
AIM
WordPress Seminar Chamber of Commerce Social Media/SEO Metropolitan Community College GCAD Coursework Iowa State University Bachelor of Liberal Studies
Greater Omaha Chamber of Commerce
Social Media/SEO
Metropolitan Community College
GCAD Coursework
Iowa State University
Bachelor of Liberal Studies