Email Marketing

Email Marketing

Email marketing is a digital marketing strategy that uses email to communicate directly with a target audience. It involves sending newsletters, promotional campaigns, transactional emails, and automated workflows to engage, inform, nurture, and convert subscribers into customers. It’s a cost-effective way to build relationships, drive sales, and retain customers while measuring performance with metrics like open rates, click-through rates, and conversion rates.

In previous roles, I was responsible for the strategy, execution, and optimization of email marketing efforts.

1. Strategy Development
   • Designing and implementing an email marketing strategy aligned with overall business goals.
   • Identifying target audiences and creating segmentation strategies.
2. Campaign Creation
   • Developing and scheduling email campaigns, including newsletters, promotions, event invites, and drip campaigns.
   • Writing or editing email copy.
3. Design
   • Creating templates using drag and drop editor
   • Optimized images and graphics for web using Photoshop
4. List Management
   • Maintaining and growing email subscriber lists.
   • Ensuring proper segmentation for personalized content delivery.
   • Performing regular data cleaning to remove inactive or invalid addresses.
5. Automation and Workflows
   • Building automated email sequences (e.g., welcome emails, lead nurturing, abandoned cart reminders) using marketing platforms.
6. Performance Analysis and Optimization
   • Monitoring email performance metrics (e.g., open rates, CTRs, conversions, unsubscribe rates).
   • Conducting A/B testing for subject lines, content, and CTAs.
   • Using insights to improve future campaigns.
7. Compliance and Deliverability
   • Ensuring email campaigns comply with laws like GDPR, CAN-SPAM, and CASL.
   • Monitoring and improving email deliverability to avoid spam filters.
8. Collaboration and Cross-Functional Work
   • Working with sales, product, and content teams to align messaging.
   • Supporting broader marketing initiatives with email-driven campaigns.

These emails were created using HubSpot Marketing Hub. However, I’ve worked with Act-On, MailChimp, Constant Contact, iContact, and Vbout.

The purpose of these emails was to reach current and prospective clients/customers through email campaigns that provoked engagement. Objectives included event registrations, education, sharing content and company news. Responsible for analyzing metrics: open rates, click-through rates (CTR), clicks, bounce rates, and unsubscribes.